FindCPA is a CPA only directory with a published ranking method, free listings, and exclusive leads that do not move your rank. Built by a licensed CPA.
CPAdirectory has been online since 1999 and calls itself a comprehensive database of the CPA profession. Premium is a one-time upgrade: “Pay Once, Upgraded Forever.” Premium listings “always appear at the top of the search results,” then sort by reputation.
FindCPA lists 16,000+ licensed CPAs that have been manually reviewed. Rank is not “Premium first, then everyone else.” Paid plans add only a small, disclosed boost.
FindCPA vs CPAdirectory: which should you pick?
CPAdirectory is a large, long-running CPA database. That scale is definitely something to recognize.
However, FindCPA is smaller on purpose. Every profile is meant to be a usable, reviewed CPA listing, not a record that may still say “0 Reviews” and “claim it now.” Ranking is public. Ads are not the free-tier business model. And it’s created by a licensed CPA.
For people hiring a CPA
CPAdirectory is useful if you already have a name and want a license-style listing. FindCPA is useful if you want filters (state, city, zip, specialty, industry), on-platform reviews, and a short form that is matched to one CPA.
For CPAs who want clients
CPAdirectory: free listing, then a one-time Premium buy if you want the top of every search page plus ad-free profiles and direct contact alerts. FindCPA: free listing that can still receive a fit-based lead. Growth ($29/mo) and Pro ($99/mo) buy profile surface area and a limited boost, not the entire first screen. The clients visiting FindCPA are genuinely looking for a CPA, so the lead close ratio is much higher.
Feature comparison
| Feature | FindCPA | CPAdirectory |
| Who is listed | Licensed CPAs only (16,000+), manually reviewed | “600,000+ CPAs listed and reviewed”; verified for accuracy and licensure per homepage |
| Coverage | All 50 states + remote | National (since 1999) |
| Free listing | Yes | Yes |
| Paid listing | Growth $29/mo · Pro $99/mo | Premium: pay once, upgraded forever. Dollar amount is not on the public upgrade page today |
| Ranking rules | Published methodology; small/larger disclosed boost only | Premium listings always at the top |
| Can you buy rank with a lead? | No | Premium is the rank gate. Contact/leads alerts are a Premium feature |
| Matching | Consumer form + manual match | Search + “Find an Accountant” / consultation request |
| Exclusive leads | Yes | Not described as exclusive one-to-one matching |
| Reviews | On-platform | Customer reviews; reputation also comes from answering questions |
| Ads on profile | No | Yes |
| Q&A | Yes | Yes |
| Filters | State, city, zip, specialty, industry | State / zip / name search; specialties on profiles |
| Booking | Pro: Book a free call + Calendly | Contact from Premium page; email/text alerts |
| Thought leadership | Pro: up to 3 indexed articles | Articles on CPAdirectory; reputation boost for contributors |
| Extra firm services | Branding, social, website | CPE offers, partner marketplace, practice resources |
| Built by a licensed CPA | Yes | No |
Why choose FindCPA over CPAdirectory?
Ranking
FindCPA
A free profile can still appear on its merits. Paid is a small, documented nudge.
CPAdirectory
Their upgrade page is explicit: Premium listings always appear at the top. Reputation ranking happens among Premium users. It is also pay-to-go-first.
What “verified” means
FindCPA
Manual review of license, address, and services before the listing is treated as current.
CPAdirectory
Homepage: listings reviewed and verified for accuracy and licensure. Many records still read as unclaimed templates. Treat “600,000 listed” as database size, not 600,000 active, claimed, reviewed practices.
Leads
FindCPA
One-minute consumer form. Human match. Exclusive.
CPAdirectory
Direct contact and notifications are sold as Premium. Ask a CPA is a separate reputation engine, not an exclusive lead.
Ads
CPAdirectory says product development is funded partly by ad revenue and that Premium removes third-party ads. FindCPA does not use ads-on-the-profile as the free-tier deal.
What you can do on FindCPA that CPAdirectory gates or does not emphasize
- Show up without buying the top of the page
- Published ranking instead of “Premium first”
- Exclusive, fit-based leads
- Zip / city / specialty / industry filters
- Reviews with a Pro dispute path
- Indexed expert articles that attach to your profile
- Built by a CPA who knows what customers want
FAQ
Is CPAdirectory bigger?
Yes, as a database. They publish 600,000+ listings. FindCPA publishes 16,000+ licensed, reviewed CPAs.
Is Premium a subscription?
They market it as pay once, upgraded forever. No public dollar amount is on the upgrade page as of this writing, so we do not invent one.
Do I have to pay FindCPA to appear first?
No. You cannot buy first place. You can buy a small or larger disclosed boost.
Who built FindCPA?
A licensed CPA.